If you’re like most entrepreneurs you’re trying to figure out the best way to get your business known. You’ve tried commercials, radio ads, newspaper ads, coupons in the weekly paper, and everything that you can think of, but you’re not getting the traction that you’re looking for. In this digital age, getting yourself networked on the internet is key to finding success as a small business. Regardless of your business type, the speed with which society has run into the digital world has left us with little choice but to join them. So now the question is, how do I use digital marketing to my advantage? You are probably thinking, “How can online video marketing work for me?”
It’s simple, making a video will cost your business very little and videos tend to get high rankings on search engines and go viral through social media. You only need to record it once, get a little exposure and then you can get keep getting views a year from now.
Entering the Digital Marketing Party
Effective digital marketing is no easy task. There’s a trick to getting your business known, and not everyone has mastered it. Knowing which digital marketing example to use is an art; master it and your business will thrive.
You may have tried to post company videos online before but they didn’t get the viewership that you were looking for. You’re thinking, if it didn’t work before, why will it work now? Forrester Research found that a video is 50 times more likely to be listed in first place ranking without any manipulation. Think about it, how many times has someone posted one of those videos of the cat barking, or the dog jumping in the pool?
When someone sees something that they think is funny, powerful, or just resonated with them they post it on their Facebook wall, their Twitter feeds, or their Google+ stream for their friends, colleagues, and loved ones to see. Next thing you know your video has traveled the globe jumping from wall to wall. The popularity that it’s gained makes it jump to first-page ranking on search engines and your viewership continues to grow.
I Know it Works, How do I do it?
Now this is the challenge. The key to successful online video marketing is twofold. You need to know where to post the videos and what to make videos of. Should you do a product review or answer questions? Should you tell your business’s story? Should you invite your customers to share their stories? Should your video be educational? Should you make more than one? There are so many options to choose from that it can make you dizzy.
Once you’ve made your video, then you have to know what to do with it. Everyone knows that you can post your videos to YouTube, and that’s a great place to start, but where else should you post them? Is your video UpWorthy material? Should you have your video posted on social media pages? Is Flikr the best place for your online video marketing endeavor? All these questions beg for answers, but where to find them? The answer, time and effort are needed to figure all of these things out. Time and effort that could be spent working on other aspects of your business.
Time Is Money
We’ve all heard the adage time is money, but in this case, it is literally true. The more time that you need to spend personally working on your online video marketing campaign, the less time you have to spend running your business, which makes you money. You’ve made your first video; got your feet wet, but it’s gone flat and you don’t know what to do. You want to spend your time wisely and think that there has to be a better way. Well, you’re right.
In today’s market, there are countless companies that take pride in learning the latest best practices, and the newest digital marketing examples, and developing strategies that will help companies enhance their digital presence. By outsourcing most of your online video marketing efforts to a company like Digital Marketing Keys, you will not only save time, but learn more about digital marketing, and see your digital footprint really grow. While online marketing videos may not make your business explode overnight, they will add fuel to the fire that, coupled with your personal business plan, will help it to grow organically in today’s competitive market.