The Essential Website Testing Checklist

Are you sure your site is ready for launch? Check these first. You should be ready and willing to test literally everything on your site before launching. But this website testing checklist will help you to make sure you haven’t missed any of the most important things.


You want to be using the right keywords and tags and also make sure that the headlines are compelling and relevant. They are the first thing a user reads when they land on your site, and as the largest text, it says the most about the brand. If the headline isn’t much good, then it will probably be the only thing that gets read.

A study published on Visual Website Optimizer, LKR Social Media demonstrated a 24% increase in newsletter subscriptions as a result of using testimonials as headlines. It’s worth considering if you should do the same. Keep the headline less than 10 words and directly to the point. Fact-based headlines are better than opinions.

Call to Action

The call to action must be really obvious. Check out these call-to-action examples. Put it in a big flashing yellow box if you have to. Make the text really simple and direct. People must feel compelled to click or they won’t know what they’re supposed to do. This is one of the most important things for converting traffic into sales.

You should be willing to research this and test which calls to action work better. Even subtle differences in the call to action can vastly improve results. This isn’t just about the words themselves, but also the font, color scheme and contrast to the surrounding page. Make it pop.

Appeal to the Ego

An important part of sales psychology is learning to manipulate egos. Users are surprisingly susceptible to things that validate them socially and make them feel good about their decisions. If you can make a genuine appeal to someone’s vanity which is convincing, then you have them on the side. You can appeal to their ego with Facebook likes, user reviews and photo comments and client testimonials. Appealing to the ego through social validation is a way to gain the trust of the user. When they associate your site with things they know and trust, then they feel as though they know and trust you too.

Heading Tags and Meta Descriptions

There’s more to headings than SEO rankings, you have to consider the effect they have on user behavior. If you test different pages and tweak the heading tags and meta descriptions, you will find that small changes can vastly improve performance and conversion rates. You may see an increase in traffic even if the site ranking isn’t improved. If you want to provide the best experience possible for your users then you should invest the time into this website testing checklist.