You’ll find lots of PPC implementation articles out and about on the web. What I hope to do here is provide the highlights for you in one place to keep you from having to piece together all of the tasks on your own. The bulk of the discussion is on campaign structure because that’s where…
Causes of 404 Error Page 404 error pages can be embarrassing, especially when they look unprofessional. Almost worse is the fact that they can have a negative effect on your SEO when Google picks up on them. But in many cases, there is nothing you can do about them! These are the top 3 causes…
PPC marketing is getting more expensive and many are finding their profits diminishing. A PPC competitive intelligence report can help you to focus on things that work and identify things that don’t. You should run competitive intelligence reports at regular intervals in order to help develop your PPC strategy. With the data from a competitive…
Good SEO is all about keyword placement and frequency, rich and original copy and maybe a few images with the right tags and captions. But SEO practices are changing. Nowadays savvy SEO guys are realizing the merit of certain forms of online media that don’t appear to be SEO-friendly. It’s hard to make images and…
Quality-based SEO firms, like Phoenix Synergy for example, have been working for the past few years to ensure that their clients have a well-rounded SEO strategy by slaving away getting quality links, relevant content, large social media following, etc. Until now, some efforts were futile, resulting in thousands of hours equaling nothing. Penguin, the Google…
What are Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Internet Marketing are all very similar. SEO, SEM & Internet Marketing are all processes that help increase the number of visitors to a website through search engines, using targeted keywords and phrases that are pertinent to your business. What are some major search engines…
