What is a good website Structure?
These are basic things your website needs in terms of structure and content. You really need to have all these bases covered: A page that, if links are broken or the page is moved, visitors will be redirected to, which also means you will not lose visitors. Underscores: Do not use underscores in your URLs; use hyphens instead.
Blog: Add a blog page. Google likes visitors to be able to interact with the website, and additional content always helps, plus this gives you the opportunity to blog News Items, New Products, and Events, etc. Sitemap – A sitemap.xml that lists all of your pages within your website. This tells Google or other search engines how to treat pages within your website.
Website Basics SEO Impact Medium to High
Title – Meta Title No More than 70 characters, you really should try to use as many characters as possible, but choose fewer if you have a long URL or page title. Website Description – Meta description should be about 155 Characters again, use all of these and ensure this contains all of your keywords for your website or for that particular page.
Header Tags H1 to H6: Have no more than 1 x H1 title tag per page, ideally just one, but you can play around with this to see what works. I’ve seen websites rank highly with none and only utilizing H2 Tags. Header tags should contain your most important keywords. and try not to repeat these within the page.
Always title your images with what they are, bearing in mind your website’s keywords, add description tags where possible too, and always add alt tags again using your website’s keywords.
Content – Content is key; always use images with your text, and write new and fresh content. I get approached by people who are having problems optimizing their website, and they have only about 50-60 words on each page. And quite often, they forget to use the keywords that people will use to find their website. Also, make sure you do not have spelling mistakes, as this will put some people off. Each Page needs to contain at least 200 words. See text to text-to-HTML ratio below. Other Content Make the website useful, add a forum, blog, poll, use Videos, and add files like PDFs that people can open and read for further information or content.
Particular keywords
Text to HTML Ratio – Should be about 20% the higher the better but you can get away with less, but be careful this does not dilute or increase your keyword ratio some say this does not matter anymore but I think it does – basically if the text in your page does not contain your keywords then you will find it very difficult, if not impossible to rank for those particular keywords. Remember, this is not only about keywords individually but also about how often the keywords appear together. I have been playing around with a group of 3 keywords showing at a ratio of between and seems to be working, but it is very difficult as you have to lessen the amount of times you use these words individually, and then you still have to make it readable and engaging.
Internal Link Structure A well-optimised website will have a good internal linking structure. By this, the home page and subpages have relevant links within the page directing visitors to further topic pages and information. Don’t rely on your footer to do all this.
External Links Be sure to add links to other websites and resources that you feel will enhance the visitor’s user experience. Make sure these websites are high-ranking and good websites. But only a 2 or 3, as you do not want to be directing your visitors elsewhere, and too many outbound links can have the opposite effect.
Use of Social Media with web Pages SEO Impact Medium
Make use of Social Media links with your website among their social groups. Use Social Media to promote your website, services, and products. Be sure to write some stuff and post on your different social media forums. Make sure you always include a link to your website in whatever you write about, but make sure it is relevant. If you are writing about a new product or service, link the text to your page that contains that info.
